Walsh Mander Ltd

Client
Walsh Mander Ltd. This Rugby based division of the Walsh International Group is a mailing house that sends out bulk mailings for many companies, including The Royal Bank of Scotland.

Problem
The Royal Bank of Scotland wanted to improve the promotional literature displayed at its 850 U.K. branches. The logistical problem of ensuring that correctly sized posters were sent to the relevant branches every month meant that a computer had to be used, but Walsh Mander's previous software supplier was expensive, unreliable, and unable to write a program to the required time scale.

Solution
Tailor Made Software wrote a totally new ordering system to meet the requirements given. In fact due to an oversight in the specification the program didn't initially solve all Walsh Mander's needs, but Tailor Made Software corrected the problem without further cost to the supplier. The final program has the following key features:

  The program is very easy to use, even for untrained staff.

 The program is flexible and intelligent, allowing individual branches to order poster sets by theme, or for posters to be selected by head office.

  When sending out posters the computer automatically sends out the correct number of posters of the appropriate size, without the branch having to state this, saving time and reducing wastage.

  The relative popularity of posters is analysed, and can be compared with the branch's success in selling the bank's services.

  It works with their existing software, on their existing IBM PS/2 computer.

  The program was written and installed within five working weeks from go-ahead.

Result
The Birmingham depot is now the best organised and most efficient in the company. Wiggins Teape Paper head office has decided that similar systems should be installed in their other distribution depots.